Effective communication is governed by four rules. People hear, learn and remember based on these rules in everyday conversation, in educational environments, in sales presentations, and especially in Advertising and Marketing. Here they are:
Why do companies offer anything for FREE? Ever wonder? I mean, how can they make back that time, effort, and how do they use the free consultation as a marketing tool, or do they? If a company offers a FREE anything, sure it's a marketing tool and should be treated as such. A FREE consultation, FREE estimate, FREE sample, FREE trial, FREE anything is a great way for a business to promote itself in the market, solidify its brand, and get face to face with (hopefully) the decision maker.
Copywriting is one of the most important parts of an advertisement, website or marketing piece. The goal is to communicate a message, and what better way to say what you mean, than to just say it! I'm oversimplifying it of course, but while many styles of copywriting exist, there are definite rules to follow when drafting marketing copy or content.