The Emotion of Color in Advertising

The perception of color is a critical consideration prior to finalizing a marketing strategy. While color trends are important to consider, the basic meaning of colors is timeless, and will outlast any fleeting feelings you may have about what colors to include in your logo, collateral, website, signage, office or storefront paint, etc. Here’s a brief overview:

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Ever have this happen to you?

There's no doubt that the economy has slowed down. You'd have to be blind not to see rising prices affecting everyone's spending - across all demographics. That includes small businesses too, and of course that's understandable. The problem, however, is self-inflating. See, if you don't spend, you don't contribute to the solution, you contribute to the problem, so in a way, we're our own worst enemy.

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