Brand Building: Sink or Swim?

Olympic gold medalist Michael Phelps has his own marketing guru. And why not? This record-shattering American hero is worth even more millions now than he was after Athens in 2004. The ethics of sports figures making zillions really isn't the point of this post, rather, it's the interesting take on the brand Michael Phelps as recently reported by The Associated Press.

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Be Productive, B.E. Productive - in marketing as in all things

Don't you just love the way cheerleaders can make anything sound good!?  Over the summer of 2010 a wise young man said to a fellow teenager: BE Productive. Don't just stay up late, sleep in, eat junk food and watch TV. He said... BE Productive, B-E Productive... just like a cheerleader!  Being productive in all things is good advice. Being productive in your company branding and business marketing is just... well... good business!

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