Sub Branding Finalized

Well, finalized is such a … final word, but this post should satisfy those anxiously awaiting closure on the sub-branding or personal branding post which we began weeks ago – before the onslaught… (anyone else feeling this incredible surge of business brought on by our sluggish, recession-istic economy??)…

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Seeing the Light

As Americans continue to be bombarded with bad economic news, it’s a wonder anyone wants to spend a dime. But don’t be fooled, people  are spending. So what should a small business do with their marketing budget during times when fear outweighs logic?

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What's in a Name?

A rose by any other name... will not smell as sweet. Sorry Bill. When you're thinking of creating a personal brand or branding your new company, product line, service pack, or individual product or service, the name is the most important phase of your branding process.

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Phrase for the day: Reputation Management

You’ve heard about risk management, waste management, wealth management, weight management… and now today, there’s a new area you have to keep under control: Reputation Managment. Whereas protecting your personal and business reputation isn’t a new concept by any means, the scope is ever changing, and you have to keep your eyes on more than just the bathroom walls in today’s business climate.

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