Want to stand out from your competition? Be the expert in your field. Being the “go-to” person for information, advice, and commentary is a fantastic way to promote your business and create a personal brand.
Take charge of managing your online brand/reputation and overall web presence. It's not difficult, but it can be time consuming. It's important to use the items below as a checklist, and call in the experts to help you with those items you can't do yourself (or shouldn't if you're honestly assessing your skills and best use of your time...)
For small businesses the process of establishing a niche or value-add to distinguish ourselves from others starts with focusing on what you do, and how you do it. What is it you do absolutely better than anyone else? What do you do faster, or more efficiently, or with better results? How is your product or service distinctive from others in your industry?
Web content is critical. Why? Well first of all, it's the meat and potatoes of your website. Web content tells people (whether they're current customers or prospects) who you are, what you do, and how you do it - and really good content tells them what you can do for them compelling them to make the next move (call to action). But this post is not supposed to be a lesson on persuasive or advertising copy, it's about why website content is critical.