There are four critical steps or phases of website development, each totally dependent upon the others for online marketing success
There are four critical steps or phases of website development, and each is totally interdependent upon the others for the overall success of this business marketing tool:
- Domain name: selecting your company name is often dependent upon available URLs. Consider with care the way prospects will find you online (it's your internet address). Make it easy to remember, and hard to misspell.
- Design: the architecture, features, and look of your website. This is directly linked to you goals for the site, your customer base, your available time, and your budget. A professional website designer can create a site that not only looks good, but is easy to navigate, and converts visitors.
- Hosting: where your website files are "served up from". It's the servers that store your documents and feed them to the internet browsers all over the world. This step is as important as any other as speed, reliability and available features, are all dependent upon your host.
- Marketing: once you have a website, how will you get people there? Search engine optimization is critical if you want to be found. Search engine marketing is a key component.
A professional team of design and developers, with a solid background in marketing and advertising AND a proven track record of building successful business websites, (a team like Inspired 2 Design), is just what you need if you're considering a new website for your business, if you're revisiting your current website, or if your current website is not pulling in the visitor counts and conversions you need to grow. I2D can do as much, or as little, as you need to get your website up and running in top form. These days, if you don't have a business website that meets all four criteria above, you're playing a dangerous game with the life expectancy of your company or group. Inspired 2 Design is thrilled to announce the launch of our newest website design featuring original Flash intro, and outrageously original graphics.