Establishing a successful home-based business isn’t just possible, it’s practically a no-brainer these days. But as with all things, using one’s brain is probably the best idea. Here are some tips and reminders for those of you thinking of starting, or running your own business out of your home:
- Don’t Broadcast, but don’t deny (if you work out of your home, make it a point to answer truthfully when asked if you work out of your home. Never, Never make excuses!)
- Keep in mind your low overhead, make that work for you. Don’t forget to take advantage of all the IRS home office tax write-offs.
- Subcontracting not only saves you money on payroll, but lets you be super selective on whom you hire for each job and always gives you the easy out if the relationship doesn’t work out.
- Home businesses can and should advertise like a big business. After all, you offer everything big business does except public parking and restrooms.
- Keep your business mannerisms professional. Dress professionally, answer the phones professionally when at appointments, utilize company letterhead, incorporate a company electronic signature into emails, and keep the dog, kids and other distractions out of the office during business hours.
- Maintain your own separate office space. It’s worth it.
- Network with pride. Offer your business card with an address or PO box. Make sure you have a website. Place publication ads. Send out direct mail marketing.
- Offer to meet clients at their office so you can get a feel for their business climate and culture. If your client is home-based, meet in a public place during regular business hours.
- Lastly, enjoy the freedom of coming to work in PJs and slippers, making your own hours, jumping on the treadmill during breaks, picking up the kids after school, taking an extra 15 for lunch, and being your own boss.
Home-businesses account for 50% of small businesses in the U.S. Huge corporations like Apple Computers, Hershey Chocolate, Mary Kay Cosmetics and the Ford Motor Company all started as home-based businesses. Never, Never feel guilty or second guess your decision to work from home. You are part of a growing trend of success. Congratulations!