1. Marketing plan
2. Niche/positioning
3. Name
4. Logo
5. Slogan
6. Stationery
7. Business card
8. Location
9. Signs
10. Window display
11. Word-of-mouth
12. Community involvement
13. Club/Association memberships
14. Events
15. Payment plan
16. Telephone etiquette
17. Toll free number
18. Marketing on hold
19. Free consultation
20. Free seminars
21. Free demonstrations
22. Free samples
23. Fusion marketing
24. Success stories
25. Service
26. Follow-up
27. Gifts and ad specials
28. Catalog
29. Yellow Pages ads
30. Article in a publication
31. Speaking engagement
32. Newsletter
33. Public relations
34. Referral program
35. Guarantee
36. Telemarketing
37. Gift certificates
38. Brochures
39. Networking
40. Contests/sweepstakes
41. Internet
42. Classified advertising
43. Newspaper ads
44. Magazine ads
45. Radio ads
46. TV ads
47. Direct mail
48. Postcards
49. Testimonials
50. Satisfied customers