Five Things You Need to Know About SEO

In developing helpful topics for the Inspired 2 Design™ Advertising Blog, we came up with the idea of a “Five Things” series. This series will give critical, but quick info on a selected subject pertaining to marketing your business.

The first post in this series (which may not run concurrently) is entitled “Five Things You Need to Know About SEO”, since search engine optimization is the next logical step in your internet marketing plan after designing a comprehensive, attractive and functional website.

Here are 5 Things You need to know about SEO:

1. SEO can be achieved without long-term contracts, expensive pay-per-click campaigns, or monthly committments. There are many set techniques and processes that a developer will perform on and in your website’s code and format which help spiders crawl the pages of your website, and rank your pages according to how you want to be ranked.

2. SEO needs to be real. Appropriate optimization brings visitors that area actually looking for what you offer. That is the goal, not just traffic for traffic sake. Bring the right target, convert the visitor, and make a sale!

3. SEO takes time and patience. Improved page ranking doesn’t happen overnight. You need to couple your onsite efforts with offsite search marketing strategies. Remember your site doesn’t exist in a bubble. There are millions of websites out there and they all affect each other in one way or another.

4. SEO success is based on content. Your website should have fresh, unique and relevant content that’s updated often, keyword rich, and actually useful to the visitor while convincing the target to take the next step: call, sign up, email or buy.

5. SEO is a must-have for every website, if you want your website to be found on the internet. If you don’t want to be found, then wait for our next post which may be Five Ideas for Your Life, After You Go Out of Business… because if you’re not online, and actively seeking visitors, most businesses today won’t survive.

Now that you know five things about search engine optimization, find out more by contacting Inspired 2 Design.

SEO – Search Engine Optimization 2.0

Think it’s possible for anyone to get their site to the top of the search results?

Our answer is… Yes, it is very possible. SEO is not just for the big box retailers, and household name companies. Search engine optimization is not difficult either, it’s just a matter of doing the right things to make your site friendly to the search engines. There are steps to complete during the development of your site, or if necessary, once your website is complete, and there are steps to take and maintenance to do once your website is live and yes, even when your website is ranking on the engines.

Why is SEO important?
Let’s take a moment to make it clear exactly WHY search engine optimization is important. We can all agree that it’s important to rank high on the search engines for keywords and phrases that best describe what your website has to offer. But ranking isn’t enough. Always bear in mind that your ultimate goal is not just to rank high, but to get click-thrus to your site. And don’t stop there, once a person gets to your page, you want to convert that click to a sale. Keep your goal in focus as you proceed with every step of SEO.

Keyword Selection

Look at your site, and see what you term or phrase you might enter into a search engine in order to find this website. If you’re serious about your search, you’d most likely use a two to three word phrase to find what you’re looking for online. Therefore, you’ll want to start by selecting a primary keyword phrase.

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