Press Releases are a great marketing tool. If you aren't utilizing them as part of your promotional mix, you are missing out.
Family Dog Central, a dog daycare and overnight stay facility in Deerfield Beach, Florida, has established a publicity program that includes a monthly press release written by Inspired 2 Design. This month, the news concerned hurricane season. The newsworthy element is that Family Dog Central has a new program for guaranteeing space in a hurricane approved shelter for dogs who live in evacuation zones or mobile homes in South Florida. They issued their press release this morning, and received a phone call from NBC-6 TV within a half hour requesting Joanna appear on tomorrow's South Florida Today show. Read the PR piece here. Here's the key to successful PR: timely, newsworthy, interesting, written for the media to use. Press releases are a great way to publicize your company and get free advertising. Make sure yours are well-written, aimed at the news and not just promoting your company, and make sure you're consistent (by sending out a new piece every month minimum). For more info on how to begin a publicity campaign using Press Releases, contact Inspired 2 Design.