Online Marketing vs. Traditional Advertising

Okay, so I’m working on business presentations for two different groups that I need to give this month. One is a 10 minute with the option for Powerpoint or other electronic visuals, the other is a 7 minute with no visuals unless I hand them out the old fashioned way. They say that art mirrors life, and in this case I guess it does. The 10 minute business presentation that can accommodate the electronics I have likened to online marketing, and the other business presentation we’ll call traditional marketing. 

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A Marketing Plan for Today's Marketplace

The message you need to get out there isn't in a neat little tweet of 140 characters, and people don't refer you if they don't know you. So to grow you need to increase customers, equipment, staff and possibly space. You also need to grow your marketing base. Today, a 6-step marketing plan gets you started because times are changing!

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Be Productive, B.E. Productive - in marketing as in all things

Don't you just love the way cheerleaders can make anything sound good!?  Over the summer of 2010 a wise young man said to a fellow teenager: BE Productive. Don't just stay up late, sleep in, eat junk food and watch TV. He said... BE Productive, B-E Productive... just like a cheerleader!  Being productive in all things is good advice. Being productive in your company branding and business marketing is just... well... good business!

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From concept to reality - I2D does that too?

I2D has had the pleasure of working with a local company to bring a new product to retail store shelves. One of the first displays went into stores this week! The Frosty Towel is a very cool (pun intended), product that’s the perfect take-along to ball games, beach outings, picnics, festivals, or for when you’re just home working outdoors. The parent company, A Quiver Full, brings products to market for inventors and helps companies get the packaging, marketing, positioning and production going.

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