Marketing in the summertime is a little different than every other time of year. Family vacations and outings have folks tied up; hot days and steamy nights keep people indoors or at the pool, and generally many businesses slow down.
Summer promotions are designed to market Hot Sales, Sizzling Savings and other cliques, but to market from a different angle is often the way to market successfully in the “Good Ole Summertime”. You need to take your marketing to where the people are spending their time and interest them in new and unique ways.
Here are some ideas our clients and business associates are employing this summer, all centered around marketing to the communities around town:
> Parade float
> Movie night
> Cook outs and block parties
> Sponsor fireworks display
> Seminars and classes
Getting out to where the customers are is always a good idea, and by getting your business involved in the community, you can have some fun, plant some roots and build relationships while boosting sales.
Cool ideas! Inspired 2 Design