Self-Inflicted Wounds - bleeding your business by going it alone

There are many tools out there for the do-it-yourself-er. Quite possibly the whole self-made man idea is compounded and frankly, confounded, by companies like Home-Depot and Lowes who taut messages of how you can do it and they can help, or how you can build something together. Home and Garden television teaches you how to do just about anything yourself.

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Getting Started - Marketing Plan Development

Getting your product or service to market requires knowledge, creativitiy, energy and guts. When you embark on your dream of becoming your own boss, marketing is one of the biggest pieces of the startup company pie. Here’s a basic outline or checklist of the first three steps in marketing your company, service, or product:

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Everybody COMBO

Combinations drive success - just look at history: burger and fries, pencil and paper, hammer and nails, car and driver, vodka and orange juice, Abbott and Costello...you get the picture. Marketing success depends upon the combination of advertising tools used to reach an audience with a message, communicate what you want them to do, and convince them to do it.

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