Marketing on the Telephone

Think your company’s marketing ends with the ads you place and the networking you do? Think again. Did you ever stop to wonder if maybe your company’s phone etiquette might be a marketing tool? If you didn’t think it’s important to answer the phone a certain way, leave a message on your away phone correctly or even leave a voice mail message considerately, you might be missing out on a great marketing tool.

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Name Calling

The very first step in creating a brand image/identity is selecting the name of your company, product or service. When you choose a name for a child or even a pet, you sound out different names that have a “nice ring” to them, or which have a positive connotation in your mind.

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Sub-Branding

Let’s say you sell a major national or international brand product like Coke or Nike, or maybe you represent one of the top national brand service like Allstate insurance or . You’ve pretty much got it made right?

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