Businesses Can Market Smart Despite a Downturn

TNS Media Intelligence released its report of advertising spending for the first 9 months of 2008. Overall expenditures are down 1.7%, and indicators show further decline is on the way. While we've all been aware of the economic downturn for a few months now (unless you're head was under a rock), there's more to this information than what you might see with just a surface glance. Small businesses should be paying attention, as the changes in spending say a lot about changing times, and not just the changing economy.
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Becoming an Expert in Your Business Field

We at Inspired 2 Design™ feel that as a business owner, one great way to gain notoriety is to be the expert in your field - whether limited to your community, your entire county, your state, or even nationally.  Being seen as the "go-to" contact for information, advice, and commentary is a fantastic way to promote your business. Here are some ways to build yourself up as an information source:

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Signs of the Times

The Tribune Company, owner of the Chicago Tribune and Los Angeles Times newspapers among others, filed for bankruptcy protection today. Not all too surprising, this is the first newspaper conglomerate to suffer the effects of the Internet on advertising revenues for print media.

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Flash Websites

Just a reminder or a tip for those who may not realize this, but 100% Flash websites do not register with search engines. Regardless of what you might think, or what you might hear, if you create a website totally in Flash, you're giving up on traffic.

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