Snow Day = Opportunity for Marketing

What to do when you find yourself snowed in for days at a time? Well, if you're an entrepreneur, instead of posting gripes on Facebook, be productive. Get your thoughts together and do something you've been putting off.

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Online Marketing vs. Traditional Advertising

Okay, so I’m working on business presentations for two different groups that I need to give this month. One is a 10 minute with the option for Powerpoint or other electronic visuals, the other is a 7 minute with no visuals unless I hand them out the old fashioned way. They say that art mirrors life, and in this case I guess it does. The 10 minute business presentation that can accommodate the electronics I have likened to online marketing, and the other business presentation we’ll call traditional marketing. 

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Marketing through Customer Service

Have you ever ordered something online? Have you ever ordered something online and had a great experience? Have you ever ordered something online and then wish you hadn't? Recently we placed a couple of online orders for items that are fairly unique. They're not items you can run out to Target or Staples to pick up, so we went with the online approach. Unfortunately, our usual online sources didn't stock these products either, so we went to some obscure websites and placed orders.

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