At this very moment there are AT LEAST 9 other companies competing for YOUR customers.
How will you convince them to buy from you?
Peter Piper picked a peck of pickled peppers - ever wonder what did he do with them once he'd picked them all? Marketing is the process of picking, preparing, and pricing a product (or service) to promote for purchase. Peter may very well have gone into the salsa business, opened a produce stand, or a restaurant. But how did he draw customers in and get them to buy his spicy product?