In April of 2018, our very own Linda Lullie attended POLYCON, the ICPA's annual conference of manufactures and suppliers to the Cast Polymer Association. She was there in two capacities: one to photograph the event for the association, and two, to conduct two break out sessions on marketing. The article below is a summary of those presentations by Genilee Swoop Parente, GSP Publishing. Reprinted with permission from the Cast Polymer Connection, Summer 2018.

Think your company’s marketing ends with the ads you place and the networking you do? Think again. Did you ever stop to wonder if maybe your company’s phone etiquette might be a marketing tool? If you didn’t think it’s important to answer the phone a certain way, leave a message on your away phone correctly or even leave a voice mail message considerately, you might be missing out on a great marketing tool.