5 Wise Marketing Investments

Social media, video marketing, content for your website, SEO, print materials, promotional items... the list goes on and on! Where should a small business invest its hard earned dollars to make the most of them when it comes to ROI? Here are five quick and relatively painless (and in some cases completely FREE) ways to maximize your investment:

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Self-Inflicted Wounds - bleeding your business by going it alone

There are many tools out there for the do-it-yourself-er. Quite possibly the whole self-made man idea is compounded and frankly, confounded, by companies like Home-Depot and Lowes who taut messages of how you can do it and they can help, or how you can build something together. Home and Garden television teaches you how to do just about anything yourself.

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Getting Started - Marketing Plan Development

Getting your product or service to market requires knowledge, creativitiy, energy and guts. When you embark on your dream of becoming your own boss, marketing is one of the biggest pieces of the startup company pie. Here’s a basic outline or checklist of the first three steps in marketing your company, service, or product:

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