Think it’s possible for anyone to get their site to the top of the search results?
Our answer is… Yes, it is very possible. SEO is not just for the big box retailers, and household name companies. Search engine optimization is not difficult either, it’s just a matter of doing the right things to make your site friendly to the search engines. There are steps to complete during the development of your site, or if necessary, once your website is complete, and there are steps to take and maintenance to do once your website is live and yes, even when your website is ranking on the engines.
Why is SEO important?
Let’s take a moment to make it clear exactly WHY search engine optimization is important. We can all agree that it’s important to rank high on the search engines for keywords and phrases that best describe what your website has to offer. But ranking isn’t enough. Always bear in mind that your ultimate goal is not just to rank high, but to get click-thrus to your site. And don’t stop there, once a person gets to your page, you want to convert that click to a sale. Keep your goal in focus as you proceed with every step of SEO.
Keyword Selection
Look at your site, and see what you term or phrase you might enter into a search engine in order to find this website. If you’re serious about your search, you’d most likely use a two to three word phrase to find what you’re looking for online. Therefore, you’ll want to start by selecting a primary keyword phrase.