Social media, video marketing, content for your website, SEO, print materials, promotional items... the list goes on and on! Where should a small business invest its hard earned dollars to make the most of them when it comes to ROI? Here are five quick and relatively painless (and in some cases completely FREE) ways to maximize your investment:
1. Update Your Online Presence
Update your website’s information/appearance/mobile responsive/load time. Create/update social media profiles. Claim/update your profile on relevant online directories. Be consistent.
2. Invest in Content
New, original and relevant content can help boost your search engine ranking and enhance your company’s position as an industry leader. The goal is to demonstrate your company’s understanding of your customers’ needs; answer common questions; and be an authoritative resource.
3. Be the Expert
Are you a leader in your industry; a company which brings innovative ideas and trusted expertise to the table? Share knowledge: blogging; white papers; videos, press releases, guest posts, etc.
4. Bring it Home
Consumers want value, conversation, engagement, transparency, social responsibility. Showcase your human side authentically. According to the Sprout Social Index, 81% of consumers agreed social media increased accountability for businesses.
5. Simplify Customer Service
Is it as easy to reach your customer service, billing, or quality control as it was to place the order?
Located just north of Atlanta, Georgia, Inspired 2 Design is a full-service marketing company offering small and medium sized businesses access to expert advice on how to get the word out about their products and services. Our team is equipped and ready to create everything you need for successful marketing - from branding and logos, to business cards and printed materials and promotional items, to websites and social media marketing. Contact the I2D Team at 770-781-3452 for more information on how to make your business grow.