Vision is probably the one common quality every successful company has. If you’re wondering why your business is not experiencing growth, or is just “getting by”, it may be time for an eye exam.

Checkpoints:

1. Clarity: are you clear on who your target audience is, and what your core competencies are? Do you weigh all decisions against your company mission to confirm you’re in sync?

2. Focus: is your company fine tuned and sharply attuned to the marketplace and the trends? Are you focused on the real or the imagined return on your investment?

3. Direction: are you consistently looking forward? Are you an innovator? Keep in mind that what worked yesterday may not work today, and what works today may not work tomorrow.

4. Optics: are you seeing the glass half empty or half full? Companies that are playing it too safe in economically challenging times may find themselves still in the hole when the economy changes. Taking risks and trying new things in your marketing, your advertising, and your business strategy will better prepare you for what’s to come.

Remember, when you’re standing at the bottom, you have no where to go but up.

 

Inspired 2 Design helps small businesses perform their vision checkup. Contact us for more details.