The message you need to get out there isn't in a neat little tweet of 140 characters, and people don't refer you if they don't know you. So to grow you need to increase customers, equipment, staff and possibly space. You also need to grow your marketing base. Today, a 6-step marketing plan gets you started because times are changing!

Let's start by looking at some real hard facts about marketing a small business... Marketing is a Necessity Especially for start-up companies and new businesses and furthermore, if you're just getting started, you'll need to spend more time marketing than an established company. Why? Because no one really knows about you yet. Your marketing is what Gets the Word Out about your business. Your competition is already out there, and you need to 1. Establish your Unique Selling Proposition (what sets you apart), and 2. Communicate that message to the RIGHT audience.