Value - evaluating the true cost of a product or service

Often times a person’s perception of a product is formed as soon as they learn the price, like when they first see a product on the shelf of a store. And while their final decision to buy may be based on price, it’s more economical to base it on value, and that perception may differ for everyone. Value is defined as worth or importance; the adequate or satisfactory return on or recompense for something.

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The Rule of 5W's and an H for your Business

When it comes to making decisions that affect your business, it’s important to ask the right questions. Most of us are probably familiar with the 5-W’s and an H rule (and no we’re not referring to the infamous Who’s on First, What’s on Second bit from Abbott and Costello). Even though sometimes as business owners and entrepreneurs, we certainly feel like we’re spinning in that infinite loop when it comes to answering important questions… No we’re talking about answers to the Who? What? Where? When? Why? and How? about every important decision we face. Specifically… your business marketing and more specifically, a website…

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