As marketers, we see the world through a different set of lenses than most people. We read a new blog post from Mashable on Pinterest and immediately begin applying the new tool’s usefulness to our client’s marketing plans. We read the newspaper, skimming the articles, but scouring over the printed ads for messaging, design and effectiveness.

Often times a person’s perception of a product is formed as soon as they learn the price, like when they first see a product on the shelf of a store. And while their final decision to buy may be based on price, it’s more economical to base it on value, and that perception may differ for everyone. Value is defined as worth or importance; the adequate or satisfactory return on or recompense for something.