Web content is critical. Why? Well first of all, it's the meat and potatoes of your website. Web content tells people (whether they're current customers or prospects) who you are, what you do, and how you do it - and really good content tells them what you can do for them compelling them to make the next move (call to action). But this post is not supposed to be a lesson on persuasive or advertising copy, it's about why website content is critical.
