Let’s say you sell a major national or international brand product like Coke or Nike, or maybe you represent one of the top national brand service like Allstate insurance or . You’ve pretty much got it made right?
Well, finalized is such a … final word, but this post should satisfy those anxiously awaiting closure on the sub-branding or personal branding post which we began weeks ago – before the onslaught… (anyone else feeling this incredible surge of business brought on by our sluggish, recession-istic economy??)…
As Americans continue to be bombarded with bad economic news, it’s a wonder anyone wants to spend a dime. But don’t be fooled, people are spending. So what should a small business do with their marketing budget during times when fear outweighs logic?
A rose by any other name... will not smell as sweet. Sorry Bill. When you're thinking of creating a personal brand or branding your new company, product line, service pack, or individual product or service, the name is the most important phase of your branding process.
