There are, of course, changes happening around each of us, constantly. But each of us has a choice in how to react to the change, thus giving each of us the freedom - or latitude - to change our world. Today I had the opportunity to hear a talk by business coach Nancy Spivey of Transformation Consultants, Inc. Nancy was the featured guest at the Southeast Cherokee Business Network (SECBN) meeting this morning and her topic was the 7 C's of Change. It was a timely topic. Prior to her presentation, more than a few of the group members mentioned change in their 30-second commercials, myself included. Obviously change, on some level, has been on the mind of many. What's most interesting about change is the way in which people react to it. Some people embrace change, others cringe away from it, and still others roll with it. Dr. Norman Vincent Peale (author of The Power of Positive Thinking) said, "Change your thoughts and you change your world". So it comes back to attitude. From a business perspective, it's important to constantly check your thought, attitudes and emotions when it comes to each and every business opportunity and decision - regardless whether you're faced with changes or not.  However, these days, the speed of change is ever faster. Keeping up with the trends and fads can have a business owner spinning in circles - in effect, trying to catch his tail. There are, of course, changes happening around each of us, constantly. But each of us has a choice in how to react to the change, thus giving each of us the freedom - or latitude - to change our world. And as Nancy reminded us today, "Making no choice, is still a choice". Change can be good, but change can also be challenging - even for those who embrace it. An entire shift is happening in the information age, and in the way in which people interact and communicate. This change has an enormous effect on marketing, as all marketing is at its core is communication - so if the rules of engagement change, the marketing has to change. The savvy business-owner is doing what must be do to correct the course and successfully navigate the C's of change. What are those course corrections? You'll need to subscribe to the I2D Advertising Blog and find out! Thank you again, Nancy for visiting the SECBN meeting today, and we look forward to participating in October's Mastermind teleconferences.