Why your website design matters

Have you ever used the internet to locate, research or decide upon a company, product or service?

Think back to the last time you used the web to help you determine what to buy or who to hire.
You probably looked at a few websites, and from the overall look of the site, information provided, ease of navigation, etc. You made a decision to go to the next step (call, email, order, sign up…)
You were converted.



Now… what’s the difference between a website that converts visitors and one that doesn’t? Is it load time, ease of use, overall content, even the spelling of the copy?
Generally, it’s the entire experience that makes a visitor convert. Think about these questions:
- Does your website speak to your brand, gloss over your brand, or does it reek of your brand?
- Does your website appeal to your target market (those you’re selling to)?
- Does your website capture the visitor quickly through color, balance, typography, use of imagery, and functionality?
- Does your website work as hard as you do at selling?
What makes your website a reflection of your brand?  Custom design that reflects your brand and is designed as a selling tool

So, someone you know has built a website upon the sand with his own hand, or built it with sticks instead of bricks, it’s time to call on a professional marketing team. One with experience in bringing products to market, one who knows how to bring a visitor to the website via proper search engine optimization, and then convert that visitor through design.

Inspired 2 Design has over 30 year of experience in bringing products and services to market. We serve solopreneurs, home based businesses, mom & pop shops, small, medium and growing companies. These clients trust us with their website design and hosting, search engine optimization, social media and internet marketing strategy, and they recommend us!

Why does your website design matter? Because you’re in business to make money, and the companies making money invest in their brand, their marketing and their company by building the best possible support team – Inspired 2 Design.