The very first step in creating a brand image/identity is selecting the name of your company, product or service. When you choose a name for a child or even a pet, you sound out different names that have a “nice ring” to them, or which have a positive connotation in your mind.

We’ve gone and broken our own rules again – only one blog post this week, and this is it! Inspired 2 Design™ always stresses to get at least two new blog posts per week, if you’re serious about blogging. Similar to blogging, we consider Public Relations a huge part of your marketing mix, and wondered how many people are taking advantage of this area for their business. Media coverage is free, and carries a ton of credibility – much more so than advertising itself.