What’s the value of a customer or client to your business? Does a customer have a different value depending upon what stage of the sale you’re in with him? Do you even consider a customer to be a customer before a purchase is even made?
Okay business owners, summertime means outdoor festivals, movie nights, baseball sponsorships and other opportunities to get the word out about your business. And get the word out you should, as competition continues to heat up for the ever diminishing discretionary income of families and other small businesses.
If you want to know the temperature of the water, you’re going to have to get wet. In other words, to understand how social media works, you need to become a part of it, but first learn the basics and what your options are.
