A grand opening should be just that… GRAND. It’s not your soft opening, it’s not your reception party, it’s your coming out party! It’s your first chance at really shining in your business. Here are some thoughts:
A rose by any other name... will not smell as sweet. Sorry Bill. When you're thinking of creating a personal brand or branding your new company, product line, service pack, or individual product or service, the name is the most important phase of your branding process.
As Americans continue to be bombarded with bad economic news, it’s a wonder anyone wants to spend a dime. But don’t be fooled, people are spending. So what should a small business do with their marketing budget during times when fear outweighs logic?
Recently we received a call from a gentleman looking for help with his website. Nothing unusual about that. What was interesting was that the man built his website using a free web editing program - a hammer so to speak. We checked out the authoring tool and found it to be a pretty neat piece of software - in the right hands. After all, owning a hammer doesn't make me a carpenter....
