When you opened your local business, you probably thought, or were led to believe, that you HAD to place an ad in the Yellow Pages, SuperPages, Little Red Book, or some other form of printed local phone directory for businesses. After all, this form of advertising has been around since the late 1800′s, and EVERYONE knows that if you let your fingers do the walking….well, it’s a snap, so they say.
Would you buy a car based soley on cost? How about a house? How about your business location, office or storefront? While price is a driving factor in many of the buying decisions we make each and every day, when it comes to what's really important - your home, transportation, and livelihood - we tend to put price where it belongs...on the list of secondary considerations. The deal makers, or breakers, for big decisions tend to include quality, reliability, availability, ROI, and personal preference.