TNS Media Intelligence released its report of advertising spending for the first 9 months of 2008. Overall expenditures are down 1.7%, and indicators show further decline is on the way. While we've all been aware of the economic downturn for a few months now (unless you're head was under a rock), there's more to this information than what you might see with just a surface glance. Small businesses should be paying attention, as the changes in spending say a lot about changing times, and not just the changing economy.
